From Confusion to Clarity
Back in 2019, I was sitting in a coffee shop in Montreal, listening to a friend explain why she'd never invest her savings. "It's too complicated," she said. "I don't want to lose everything because I don't understand the rules."
That conversation stuck with me for weeks. Here was someone with a successful career, making smart decisions every day, yet she felt completely lost when it came to growing her money. The problem wasn't her intelligence — it was how investment education was being taught.
Most programs assumed you already knew the basics, or they overwhelmed you with complex theories before you understood the fundamentals. We decided to flip that approach entirely.